Transcendent Network Technologies-Database Modelling Solutions

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Database Modeling Solutions

	Increase the value of your greatest asset - your customer - with the most powerful targeting tools and customized modeling capabilities available to direct marketers.
	TNT-DATA's staff of analysts, statisticians, programmers and consultants helps you to identify your best customers and provide analyses that are actionable: insights that enable you to execute campaigns that reward your customers for their prior purchases and motivate them to buy more.

Proprietary Targeting Models Include

	Weather Detector
	Potential Investor Consumer (PIC) Model
	Revolver Life Stage Model
	Early Internet Adopters
	Net Worth Ranks
	Expendable Income Ranks
	Loan-To-Value Ratio

Our custom model suite provides clients with powerful insights into your current and future customers. TNT-DATA’S analytical staff employs a consultative approach and works with our clients to ensure that your marketing goals are achieved.

Some of the types of custom analyses include:

Pre-Campaign Models
	Customer Acquisition
		Response
		Response/Approval - Profitability - Rented List
	Customer Retention
		Cross Sell/Up-Sell - Attrition - Activation - Re-activation - Profiling

	Post Campaign Analysis/Reports
		Custom Cluster
		Product Affinity
		Payment Models
		Life Time Value
		Email Segmentation
		Promotion Channel
		Retail Trade Area
		Fraud
		Penetration/Sales Penetration
		Back-End Performance
		Non-Responder
		Returns
		Frequency
		Subsequent Purchase
		Demographic Optimization
		Cluster Spectrum

The TNT-DATA Cluster Spectrum offers superior discriminating power: it is developed at the household level using a combination of DOI' (consumer) data, lifestyles information, the most current Census data and other neighborhood-level attributes.

There are 51 unique clusters that are ranked based on median household income (high to low). Since these clusters were built at the household level, they are superior to clustering systems that are built at various levels of geography (e. g., ZIP + 4, block group). The TNT-DATA Cluster Spectrum distinguishes between household neighbors as opposed to groups of neighbors or pre-defined geographic areas.

All DOI' records are cluster coded. Detailed descriptions of each TNT-DATA cluster are available since “TNT-DATA'' has linked each cluster to a nationally known syndicated survey. Each “TNT-DATA" cluster on DOI' contains no less than approximately 400 thousand households.